{"id":6464,"date":"2021-04-28T09:24:22","date_gmt":"2021-04-28T07:24:22","guid":{"rendered":"https:\/\/studio.ican-design.fr\/?p=6464"},"modified":"2021-05-17T16:16:26","modified_gmt":"2021-05-17T14:16:26","slug":"canal-artistik-identite-visuelle-3web-15-mois","status":"publish","type":"post","link":"https:\/\/studio.ican-design.fr\/canal-artistik-identite-visuelle-3web-15-mois\/","title":{"rendered":"Canal Artistik \/ Identit\u00e9 visuelle \/ 3Web 15 mois"},"content":{"rendered":"

Dans le cadre du projet du S2 : “Sur les quai…”, les \u00e9tudiants devaient concevoir une identit\u00e9 visuelle ambitieuse et singuli\u00e8re…
\nCoordination projet : Nicolas GERVAIS<\/a> \u2013 Design graphique et num\u00e9rique.<\/p>\n

Le sujet \/<\/strong> Les quais et les canaux parisiens proposent un grand nombre d\u2019activit\u00e9s, d’\u00e9v\u00e9nements, de lieux de vie et de rencontre. A vous de nous le faire d\u00e9couvrir via un site internet fonctionnel, et une communication visuelle ambitieuse\u2026<\/p>\n

Nous d\u00e9couvrons dans cet article le concept D\u2019Art Urbain le long du Canal de l\u2019Ourcq <\/em>con\u00e7u par Juliette Desmaretz, \u00c9milie Clain, et Eva pascoual, et le travail sur l’identit\u00e9 visuelle de Eva Pascoal.<\/strong><\/p>\n

\"Canal<\/a>
Canal de l’Ourcq<\/em><\/figcaption><\/figure>\n

Le projet<\/h3>\n

Depuis le d\u00e9but des ann\u00e9es 2000, la ville de Paris veut faire du 19\u00e8me arrondissement un lieu incontournable du Street Art \u00e0 Paris. De nombreux projets artistiques, qui rassemblent les artistes mais \u00e9galement les habitants, les \u00e9coles et les foyers, sont ainsi financ\u00e9s.<\/p>\n

\"\"<\/a> Ils permettent la promotion, la diffusion et la r\u00e9alisation d\u2019actions mettant en valeur la diversit\u00e9 culturelle dans le 19\u00e8me arrondissement…<\/p>\n

L\u2019acad\u00e9mie de Paris investit \u00e9galement depuis plusieurs ann\u00e9es pour faire du Street Art un moyen d\u2019apprentissage dans les \u00e9coles afin de changer des modes d\u2019enseignements “traditionnels” : sortir des classes et aller d\u00e9couvrir en ext\u00e9rieur la diversit\u00e9 des moyens d\u2019expression de l\u2019art… Nous voudrions donc mettre en place une identit\u00e9 visuelle, puis un site internet qui regrouperait \u00e9v\u00e9nements, activit\u00e9s et parcours en se concentrant autour du Canal de l\u2019Ourcq et d\u2019une cible pr\u00e9cise : les jeunes de 15 \u00e0 20 ans environ.<\/p>\n

Notre concept logo \/ identit\u00e9<\/h3>\n

Un logo qui fusionne avec les codes de l\u2019art et du digital.<\/strong>
\nNotre logo devra d\u00e9gager une attitude :
\n<\/em>Audacieuse, Chaleureuse, Percutante, Symbolique.
\nNotre logo devra faire r\u00e9f\u00e9rence :<\/em>
\n– Au Canal de l\u2019Ourcq : un univers en mouvement, en \u00e9volution constante
\n– A la d\u00e9couverte, l\u2019exploration
\n– A l\u2019inattendu
\n– A la connaissance, culture, art
\n– Au partage…<\/p>\n

Dessins exploratoires, croquis<\/h4>\n

\u00c0 partir de notre concept commun, nous avons, dans un premier temps,
\ncon\u00e7u notre logo \u00e0 la main.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Logos d\u00e9clin\u00e9s sur Illustrator<\/h4>\n

Dans un second temps, nous avons choisis parmi nos croquis, ceux qui nous semblaient les plus pertinents pour \u00eatre vectoris\u00e9s et d\u00e9clin\u00e9s.<\/p>\n

\"\"<\/a><\/p>\n

D\u00e9clinaisons du logo retenu…<\/em><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Mise en situation de notre logo<\/h3>\n

Des propositions et des photos personnelles, l\u2019objectif \u00e9tant de mettre en valeur notre logo, la marque.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

> Le dossier complet de pr\u00e9sentation<\/strong> : Eva_Pascoal_Pr\u00e9sentation.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre du projet du S2 : “Sur les quai…”, les \u00e9tudiants devaient concevoir une identit\u00e9 visuelle ambitieuse et singuli\u00e8re…<\/p>\n","protected":false},"author":12,"featured_media":6468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,15],"tags":[11,74,618,509,386],"acf":[],"yoast_head":"\nCanal Artistik \/ Identit\u00e9 visuelle \/ 3Web 15 mois | Studio ICAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio.ican-design.fr\/canal-artistik-identite-visuelle-3web-15-mois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canal Artistik \/ Identit\u00e9 visuelle \/ 3Web 15 mois | Studio ICAN\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre du 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