{"id":5555,"date":"2020-03-28T19:57:55","date_gmt":"2020-03-28T18:57:55","guid":{"rendered":"https:\/\/studio.ican-design.fr\/?p=5555"},"modified":"2021-05-17T16:16:31","modified_gmt":"2021-05-17T14:16:31","slug":"sans-un-souffle-identite-3w15","status":"publish","type":"post","link":"https:\/\/studio.ican-design.fr\/sans-un-souffle-identite-3w15\/","title":{"rendered":"Sans un souffle \/ Identit\u00e9, logo \/ 3W15"},"content":{"rendered":"

L’objectif \u00e9tait de cr\u00e9er une identit\u00e9 (puis un site internet), pour un \u00e9v\u00e9nement culturel, artistique \u00e0 Paris, et inscrit dans un lieu singulier et accessible…
\nH\u00e9l\u00e8ne Leboeuf-Raymond et Sophie Gleyze, ont choisi La petite ceinture<\/em> pour son ambiance “abandonn\u00e9e” et cr\u00e9er leur festival de l’horreur et de l’angoisse : “Sans un souffle”.<\/p>\n

Nous pr\u00e9sentons ici le travail d’H\u00e9l\u00e8ne Leboeuf-Raymond.<\/strong><\/p>\n

Coordination projet : Nicolas GERVAIS<\/a> \/ Design graphique & Num\u00e9rique<\/p>\n

Quelques mots sur La petite ceinture<\/em><\/h3>\n

A partir de la moiti\u00e9 du XIX\u00e8me les r\u00e9seaux de chemin de fer sont en d\u00e9veloppement pour faciliter les transports de marchandises en ville, pour des raisons militaires de d\u00e9fense de Paris, et pour des raisons \u00e9conomiques.<\/p>\n

\"\"<\/a><\/p>\n

Le principal concurrent de La petite ceinture<\/em> est le m\u00e9tro qui est plus moderne, plus confortable et plus court. La fr\u00e9quentation des voyageurs commence \u00e0 baisser avec la mise en service de la ligne 6 en 1903-06. Le trafic commercial chute aussi suite \u00e0 la disparition des abattoirs de Vaugirard. Finalement le trafic de voyageurs sera stopp\u00e9 en 1934 et 1993 pour le trafic commercial.<\/p>\n

Le festival Sans un souffle…<\/em><\/h3>\n

\"\"<\/a>Il s\u2019agit d\u2019un Festival de film d\u2019horreur sur La petite ceinture<\/em> en partenariat avec la Mairie de Paris. Le lieu nous a sembl\u00e9 propice, il a la particularit\u00e9 d\u2019\u00eatre urbain et v\u00e9g\u00e9tal et d\u2019avoir des parties en plein air et d\u2019autres couvertes (tunnel, gare abandonn\u00e9e).<\/p>\n

Le festival appel\u00e9 “Sans un souffle” se d\u00e9roulerait au mois d\u2019ao\u00fbt, car il fait beau et chaud, id\u00e9al pour une sortie en plein air. Il serait organis\u00e9 sur deux jours, le week-end pour permettre \u00e0 plus de gens de venir et pour que le festival ne d\u00e9range pas le voisinage. Le festival commencerait \u00e0 21h pour \u00eatre dans un milieu sombre et myst\u00e9rieux, avec des lumi\u00e8res qui \u00e9claireront juste assez pour voir le chemin jusqu\u2019au lieu de projection du film…<\/p>\n

DocPr\u00e9sentationSansUnSouffleL<\/a><\/p>\n

Identit\u00e9, croquis, logo<\/h3>\n

Je voulais que le logo repr\u00e9sente \u00e0 la fois le danger, la peur, car c\u2019est le concept du festival, mais aussi le lieu atypique de La petite ceinture<\/em>.<\/p>\n

\"\"<\/a><\/p>\n

\"sans<\/a><\/p>\n

Pour le logotype, la typographie utilis\u00e9e est la Times New Roman, en gras
\net en majuscule pour le titre. Pour la baseline, elle est en bas de casse et en minuscules, cela permet de hi\u00e9rarchiser les informations.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Mises en situation, mockups<\/h3>\n

\"festival,<\/a><\/p>\n

DocPr\u00e9sentationSansUnSouffleL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L’objectif \u00e9tait de cr\u00e9er une identit\u00e9 (puis un site internet), pour un \u00e9v\u00e9nement culturel, artistique \u00e0 Paris, et inscrit dans un lieu singulier et accessible…<\/p>\n","protected":false},"author":12,"featured_media":5556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,15],"tags":[335,508,191,74,509,507],"acf":[],"yoast_head":"\nSans un souffle \/ Identit\u00e9, logo \/ 3W15 | Studio ICAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio.ican-design.fr\/sans-un-souffle-identite-3w15\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sans un souffle \/ Identit\u00e9, logo \/ 3W15 | Studio ICAN\" \/>\n<meta property=\"og:description\" content=\"L’objectif \u00e9tait de cr\u00e9er une identit\u00e9 (puis un site internet), pour un \u00e9v\u00e9nement culturel, artistique \u00e0 Paris, et inscrit dans un lieu singulier et accessible…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio.ican-design.fr\/sans-un-souffle-identite-3w15\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio ICAN\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-28T18:57:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-17T14:16:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2020\/03\/sansUnSouffle00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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