{"id":1569,"date":"2014-12-12T17:18:08","date_gmt":"2014-12-12T16:18:08","guid":{"rendered":"http:\/\/studio.ican-design.fr\/?p=1569"},"modified":"2023-01-18T16:33:50","modified_gmt":"2023-01-18T15:33:50","slug":"cut-agency-identite-visuelle-logo-ican-web-3eme-annee","status":"publish","type":"post","link":"https:\/\/studio.ican-design.fr\/cut-agency-identite-visuelle-logo-ican-web-3eme-annee\/","title":{"rendered":"CUT Agency \/ Identit\u00e9 visuelle, logo \/ ICAN Web 3\u00e8me ann\u00e9e"},"content":{"rendered":"<p>Cr\u00e9ation d\u2019une identit\u00e9 visuelle&nbsp; pour une agence de communication\/cr\u00e9ation sp\u00e9cialis\u00e9e dans les web s\u00e9ries et s\u00e9ries TV. Les \u00e9tudiants sont r\u00e9unis par groupe de 4 pour concevoir et r\u00e9aliser leur agence de communication. Ils d\u00e9buteront leur travail par la cr\u00e9ation d\u2019une identit\u00e9 visuelle, puis d\u2019un site internet.<!--more--><span id=\"more-1545\"><\/span><span id=\"more-535\"><\/span><\/p>\n<h2>L\u2019\u00e9quipe<\/h2>\n<p>Anne Lorraine VERVISCH, John LEVI DIT BOCHI, Brice GILBERT, J\u00e9r\u00e9mie BEDJAI<\/p>\n<h2>D\u00e9finition du concept de l\u2019agence<\/h2>\n<p>Le concept de CUT Agency est de communiquer sur des s\u00e9ries web et TV<br \/>\nen leur proposant une exp\u00e9rience originale et \u00e9tonnante dans un cadre r\u00e9el (street marketing&#8230;). Souvent le site web et l\u2019exp\u00e9rience r\u00e9elle seront li\u00e9s; \u00e0 l\u2019image de WatchDogs sa vid\u00e9o fake et son site web <em>WeAreData<\/em>. Le but est donc de cr\u00e9er des \u00e9v\u00e9nements viraux, et de cr\u00e9er un buzz qui fera de la pub \u00e0 la s\u00e9rie.<\/p>\n<h2>Concept logo<\/h2>\n<p>Un logo avec du&nbsp; caract\u00e8re et expressif&#8230; donner un sens \u00e0 notre logo et qu\u2019il soit imm\u00e9diatement compris de tous, que l&#8217;on se retrouve dans sa confidence&#8230; que l&#8217;on se sente proche de lui&#8230;<\/p>\n<p><a href=\"\/studio-ican-images\/sites\/3\/2014\/12\/cut01.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1573\" src=\"\/studio-ican-images\/sites\/3\/2014\/12\/cut01.jpg\" alt=\"cut identit\u00e9 logo web agency\" width=\"626\" height=\"399\" srcset=\"https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut01.jpg 626w, https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut01-300x191.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/p>\n<p>Notre logo final pour CUT Agency est compos\u00e9 de trois polices d\u2019\u00e9criture ; La partie gauche est \u00e9crite en Garamond Premier Pro. L\u2019\u00e9quipe cherchait une police proche d\u2019une Garalde, avec des pleins et des d\u00e9li\u00e9s moins extr\u00eames qu\u2019une Didone, il la fallait juste, et \u00e0 empattement pour qu\u2019elle puisse bien s\u2019opposer \u00e0 la partie droite, une lin\u00e9ale grasse \u00e0 savoir ici de l\u2019Arial Black. Le face \u00e0 face s\u2019oppose harmonieusement et laisse libre cours au sens du logo de s\u2019exprimer ; Deux temps, s\u00e9par\u00e9s par une coupure nette, deux instants bien distincts, qui servent la fonction de CUT Agency, c&#8217;est \u00e0 dire, cr\u00e9er des \u00e9v\u00e8nements coup\u00e9s de la r\u00e9alit\u00e9 o\u00f9 le public se retrouve &#8220;pi\u00e9g\u00e9&#8221; par notre mise en sc\u00e8ne&#8230;<\/p>\n<h2>Un peu de branding&#8230;<\/h2>\n<p><a href=\"\/studio-ican-images\/sites\/3\/2014\/12\/cut02-Copie.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-1574\" src=\"\/studio-ican-images\/sites\/3\/2014\/12\/cut02-Copie.jpg\" alt=\"cut identit\u00e9 logo web agency\" width=\"621\" height=\"439\" srcset=\"https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut02-Copie.jpg 1275w, https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut02-Copie-300x212.jpg 300w, https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut02-Copie-1024x724.jpg 1024w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><a href=\"\/studio-ican-images\/sites\/3\/2014\/12\/cut03-Copie.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1576\" src=\"\/studio-ican-images\/sites\/3\/2014\/12\/cut03-Copie.jpg\" alt=\"cut identit\u00e9 logo web agency\" width=\"621\" height=\"2139\" srcset=\"https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut03-Copie.jpg 621w, https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut03-Copie-87x300.jpg 87w, https:\/\/studio.ican-design.fr\/ecole-infographie\/sites\/3\/2014\/12\/cut03-Copie-297x1024.jpg 297w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><em><strong>La suite, le site&#8230; au second semestre !<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.ican-design.fr\/programme-grande-ecole-web-design.html\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez les formations en Web et Multim\u00e9dia de l\u2019\u00e9cole d\u2019infographie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation d\u2019une identit\u00e9 visuelle&nbsp; pour une agence de communication\/cr\u00e9ation sp\u00e9cialis\u00e9e dans les web s\u00e9ries et s\u00e9ries TV. Les \u00e9tudiants sont r\u00e9unis par groupe de 4 pour concevoir et r\u00e9aliser leur agence de communication. Ils d\u00e9buteront leur travail par la cr\u00e9ation d\u2019une identit\u00e9 visuelle, puis d\u2019un site internet.<\/p>\n","protected":false},"author":12,"featured_media":2051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,15],"tags":[190,193,191,74],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CUT Agency \/ Identit\u00e9 visuelle \/ Web 3\u00e8me ann\u00e9e | Studio ICAN<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation d\u2019une identit\u00e9 visuelle pour une agence de communication\/cr\u00e9ation sp\u00e9cialis\u00e9e dans les web s\u00e9ries et s\u00e9ries TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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