{"id":1545,"date":"2014-12-10T18:14:22","date_gmt":"2014-12-10T17:14:22","guid":{"rendered":"http:\/\/studio.ican-design.fr\/?p=1545"},"modified":"2023-01-19T10:00:36","modified_gmt":"2023-01-19T09:00:36","slug":"la-meute-identite-visuelle-logo-ican-web-3eme-annee","status":"publish","type":"post","link":"https:\/\/studio.ican-design.fr\/la-meute-identite-visuelle-logo-ican-web-3eme-annee\/","title":{"rendered":"La Meute \/ Identit\u00e9 visuelle, logo \/ ICAN Web 3\u00e8me ann\u00e9e"},"content":{"rendered":"

Cr\u00e9ation d\u2019une identit\u00e9 visuelle  pour une agence de communication\/cr\u00e9ation sp\u00e9cialis\u00e9e dans le domaine des sports extr\u00eames. Les \u00e9tudiants sont r\u00e9unis par groupe de 4 environ pour concevoir et r\u00e9aliser leur agence de communication. Ils d\u00e9buteront leur travail par la cr\u00e9ation d\u2019une identit\u00e9 visuelle, puis d\u2019un site internet.<\/span><\/p>\n

L\u2019\u00e9quipe<\/h2>\n

Flavien Biesmans, Cl\u00e9ment Trumpff, Rapha\u00ebl Marcade, Yohan Arizzi<\/p>\n

Enseignant :<\/strong> Nicolas GERVAIS<\/a><\/p>\n

D\u00e9finition du concept de l\u2019agence<\/h2>\n

Nous souhaitons cr\u00e9er une agence de conseil en communication, sp\u00e9cialis\u00e9e dans le domaine des sports extr\u00eames. Notre cible serait principalement constitu\u00e9e d\u2019organisateurs d\u2019\u00e9v\u00e8nements de petite envergure souhaitant organiser un \u00e9v\u00e8nement pour lequel ils n\u2019ont pas forc\u00e9ment les moyens financiers, ou les connaissances n\u00e9cessaires \u00e0 l\u2019\u00e9tablissement d\u2019un plan de communication efficace. Notre r\u00f4le serait de mettre ces organisateurs en rapport avec des marques, des compagnies ou des organisations pr\u00eates \u00e0 sponsoriser l\u2019\u00e9v\u00e8nement (les sponsors potentiels varieront en fonction de la taille de l\u2019\u00e9v\u00e8nement et de sa localisation), en \u00e9change d\u2019une visibilit\u00e9 sur l’\u00e9v\u00e8nement…<\/p>\n

Pourquoi la meute ?<\/h2>\n

…. il y a toute une symbolique autour du loup qui correspond au th\u00e8me des sports extr\u00eames : pour commencer, dans le monde des \u00abanimaux totems\u00bb, le loup symbolise une intelligence vive, et l\u2019app\u00e9tit de libert\u00e9. Deux notions qui correspondent respectivement \u00e0 une agence et aux sport extr\u00eames. Il peut \u00e9galement repr\u00e9senter le guide, ce qui illustre notre r\u00f4le de conseiller…<\/p>\n

Quelques roughs<\/h2>\n

\"la<\/p>\n

Logo final<\/h2>\n

\"la<\/p>\n

Choix typographiques<\/h3>\n

Nous avons arr\u00eat\u00e9 notre choix la police Nexa<\/strong> pour les titres. La typographie est
\n\u00e9l\u00e9gante, les lettres sont bien form\u00e9es et r\u00e9guli\u00e8res. De plus la table de caract\u00e8res est extr\u00eamement compl\u00e8te et la typographie nous offre un choix de graisses impressionnant, nous permettant ainsi de faire des jeux typographiques int\u00e9ressants. Pour la typographie secondaire, nous avons arr\u00eat\u00e9 notre choix sur l\u2019Open sans<\/strong>. Comme la Nexa, la typographie est tr\u00e8s compl\u00e8te et nous offre une grand nombre de graisses. De plus sa disponibilit\u00e9 sur Google font<\/em> nous enl\u00e8ve le probl\u00e8me de la conversion en webfont qui pourrait d\u00e9grader les caract\u00e8res.<\/p>\n

\"la<\/p>\n

Un peu de branding, mise en situation…<\/h2>\n

\"la<\/p>\n

\"la<\/p>\n

La suite, le site… au second semestre !<\/strong><\/p>\n

D\u00e9couvrez les formations en Web et Multim\u00e9dia de l\u2019\u00e9cole d\u2019infographie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9ation d\u2019une identit\u00e9 visuelle  pour une agence de communication\/cr\u00e9ation sp\u00e9cialis\u00e9e dans le domaine des sports extr\u00eames. Les \u00e9tudiants sont r\u00e9unis par groupe de 4 environ pour concevoir et r\u00e9aliser leur agence de communication. Ils d\u00e9buteront leur travail par la cr\u00e9ation d\u2019une identit\u00e9 visuelle, puis d\u2019un site internet.<\/p>\n","protected":false},"author":12,"featured_media":2049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,15],"tags":[190,191,192,74],"acf":[],"yoast_head":"\nLa Meute \/ Identit\u00e9 visuelle, logo \/ Web 3\u00e8me ann\u00e9e | Studio ICAN<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation d\u2019une identit\u00e9 visuelle pour une agence de communication\/cr\u00e9ation sp\u00e9cialis\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio.ican-design.fr\/la-meute-identite-visuelle-logo-ican-web-3eme-annee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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